By Tara Wall
CNN Political Contributor
The Cain train is “still on the move,” as the former GOP presidential hopeful quipped this morning on “Fox & Friends.” Herman Cain is gliding along a familiar track as a surrogate and Republican message-bearer. These are roles the pizza man has played in the past and is well-suited for. Advocates of inclusive messaging, take note.
During the 2004 presidential cycle, when I was the director of outreach communications at the Republican National Committee, Herman Cain, then-RNC Chairman Ed Gillespie and I toured urban areas touting a message of “economic empowerment.” This time, Cain is making the rounds as a mouthpiece for the Newt Gingrich campaign. It’s a smart move for Gingrich, who is no stranger to reaching out to ethnic minorities. I know this from first-hand experience, having worked with the speaker briefly in 2006, when I was senior adviser to then-RNC Chairman Ken Mehlman.
Regardless of who wins the Republican nomination, there are two big takeaways from the comments Cain made this morning.
1.) Gingrich has charged Cain with reaching out to college students. Why? As Cain explained to Fox News anchor Gretchen Carlson:
“They like my personality and my sense of humor, and the way I talk about the issues connects with the youth. They are not going to necessarily watch the Sunday morning talk shows. So if you want to get the message there, you have to go to them.”
He’s right. Having an ability to connect with younger voters (no matter the reason) is crucial for any campaign. We don’t know why young voters like what they like, we just know when they do, they do. Strategically capitalizing on persona is an authentic move by a campaign that understands this dynamic.
2.) Cain went on to explain to Carlson the importance of reaching three obvious GOP target groups: base Republicans, evangelical Christians and independents. Then, he said something really interesting: The eventual GOP nominee will need to reach out to traditionally Democratic groups as well. As he put it: “There are some disgruntled Democrats who have buyer’s remorse — that’s how we win in November.”
Read more: http://dailycaller.com/2012/02/01/what-mitt-romney-could-learn-from-herman-cain/#ixzz1lEyWQCp7